East Bay AIA—Small Firm Forum
Social Media Marketing for the Small Firm
Thursday, March 4, 2010
12n to 1:30pm
East Bay AIA
1405 Clay Street
SFF Host: Jerry James
This presentation will introduce participants to the new and expanding world of social media. From blogs to tweets, the audience will learn about the fundamentals of social media and how it can be used as part of a larger marketing effort for the small building or architectural firm. Jerry and Mark will explain their strategies for using social media marketing at their firms and how they can be adopted for general use. The presentation will include time for a group discussion of the two approaches and of audience members’ own experiences with social media marketing.
Free for AIA/EB members / $3 for non-members
1.5 CES LUs
Brown bag lunch (BYO lunch)
Jerry James – Principal FR James Construction
From 1980 to 1986 Jerry worked as a carpenter and foreman at the bay area firms of RD Rice Construction, Luddington Construction, and Jones & Kiefer. In 1986 Jerry built the first Burning Man and in 1987 founded Acker & James Construction. From 1989 to 2002 he occupied supervisory and management roles at Ryan Associates, CVC, Moroso Construction, and Thompson Brooks. Jerry founded FR James Construction in 2003.
Mark English, AIA – Principal, Mark English Architects
A native of San Jose and a graduate of Cal Poly, Mark has been a licensed and practicing architect in San Francisco for 20 years. He founded his own residential design firm in 1992, and has built award-winning projects in California, Mexico, and Texas. Mark also participates in the AIA-San Francisco Small Business Committee and has been actively promoting peer networking and mutual support as a tool for business growth.